Advertisement

After finding success with SU7 EV at home, Xiaomi sets its sights on overseas markets

Xiaomi plans to sell its EVs in overseas markets starting in 2027

Reading Time:2 minutes
Why you can trust SCMP
1
A Xiaomi SU7 Ultra in Beijing. Photo: Reuters
Daniel Renin Shanghai
Chinese smartphone maker Xiaomi said it plans to sell its electric vehicles (EVs) in overseas markets from 2027 after finding success with its first mass-produced car at home, as it joins rivals like BYD and Geely Auto in a quest to lure global customers.

The Beijing-based company has started studying overseas markets, including Europe, to assess gauge consumer demand and the business outlook, president Lu Weibing told Jiemian News, a financial and business media outlet, on Monday.

“I hope that we can officially start tapping foreign markets in 2027,” he said.

Lu made the remarks at this year’s MWC Barcelona trade show. He said he would visit several potential markets in Europe after the event.

Xiaomi is among a number of mainland Chinese EV assemblers and supply-chain vendors who are venturing overseas amid mounting worries about overcapacity at home.

In March 2024, Xiaomi started selling its SU7 on the mainland, which starts from 215,900 yuan (US$29,636).

Advertisement