Geely discounts its Zeekr 7X by another 4% as deliveries start, adding pressure on Model Y

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Geely Auto’s Zeekr Intelligent Technology unit priced the 7X at 229,900 yuan as deliveries began on Friday

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Zeekr’s display at a shopping mall in Beijing on November 3, 2023. Photo: Reuters.

Daniel Renin Shanghai

Published: 11:23pm, 20 Sep 2024

Geely Auto knocked 4 per cent off its price catalogue as it began shipping its latest electric sport-utility vehicle (SUV) model to customers on Friday, throwing down yet another gauntlet against Tesla Model Y for the crown in China’s electric vehicle (EV) market.

Zeekr Intelligent Technology, the premium EV label in Geely’s portfolio, priced the 7X at 229,900 yuan (US$32,539) during the SUV’s launch ceremony in Shanghai, knocking 4 per cent, or 9,100 yuan, off the presale price set on August 30.

“After consulting some customers, we decided to price the model at an even more attractive price”, Zeekr’s CEO An Conghui said. “The 7X is the best fully-electric SUV at the best price”.

The additional discount widened Zeekr’s price advantage in the brutal discount war that is taking place in the world’s biggest market for electric vehicles. The 7X, which was already 4 per cent cheaper than Model Y before the latest reduction, received bookings for more than 58,000 vehicles since the Hangzhou-based carmaker began taking orders three weeks ago.

A view of the Zeekr 7X midsize SUV. Photo: Zeekr Intelligent Technology

Zeekr offers the five-seat 7X in two options: a standard edition that can travel 605km (376 miles) on a single charge, or an extended version that can go up to 780km on a charge.