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Chinese carmaker BYD launches virtual showrooms in Latin America to reinforce go-global push and hone premium image
- Interactive virtual dealership has launched in Ecuador and Chile and will be available across Latin American in a few weeks, company says
- Along with recently launched pricey models, the move aims to help the company move up the value chain as it looks to expand international sales
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Daniel Renin Shanghai
BYD, the world’s largest electric vehicle (EV) maker, has launched virtual showrooms in two South American countries as the Chinese company backed by Warren Buffett’s Berkshire Hathaway accelerates its go-global drive.
The Shenzhen-based carmaker said in a statement on Wednesday that the so-called BYD World – an interactive virtual dealership powered by technology from US company MeetKai – made its debut in Ecuador on Tuesday and Chile the next day. In a few weeks, it will be available in all Latin American markets, the company added.
“We are always looking for unique and innovative ways to reach our end consumer, and we believe the metaverse is the next frontier for selling cars and engaging with the consumer,” said Stella Li, BYD’s executive vice-president and head of operations for the Americas.
BYD, known for its low-priced EVs, is striving to move up the value chain after the company, controlled by Chinese billionaire Wang Chuanfu, launched two pricey models under its premium and luxury brands to woo global customers.
Li said the virtual showrooms in Latin America are the latest example of BYD’s push for technological innovation.
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