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BYD launches four EV models in Jordan, eyes further expansion in Middle East

  • BYD will work with local dealer Mobility Solutions Auto Trade Company to provide services and support to consumers in the Middle East
  • Launch a milestone for carmaker, says BYD Middle East executive

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BYD’s Han EV is displayed during a launch event in Jordan. Photo: Handout
Daniel Renin Shanghai
BYD, the world’s largest electric-vehicle (EV) maker, has taken the first steps to tap the Middle East market by launching four models in Jordan and forming a partnership with a local dealer.
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The four models – the Dolphin compact car, the Tang sport-utility vehicle, the Atto 3, the first car BYD developed for the international market, and the Han sedan – made their debut in Jordan last weekend with support from local dealer Mobility Solutions Auto Trade Company (MSTC).

The carmaker, backed by Warren Buffett’s Berkshire Hathaway, said on Tuesday that it would expand to other markets in the Middle East, as it believed its value-for-money battery-powered cars would be well received by consumers in the region.

“BYD has been aggressively honing its image as an international player since it clinched the title of the world’s largest EV maker,” said Gao Shen, an independent analyst in Shanghai. “The Middle East is definitely a market it will explore in the coming years.”

Adam Peng, sales director of BYD Middle East, speaks at the carmaker’s launch ceremony in Jordan. Photo: Handout
Adam Peng, sales director of BYD Middle East, speaks at the carmaker’s launch ceremony in Jordan. Photo: Handout
BYD, which is listed in both Shenzhen and Hong Kong, more than tripled its annual sales to 1.86 million units in 2022, mostly in China, the world’s largest EV market. The strong sales helped it to unseat Elon Musk’s Tesla as the world’s largest EV firm.
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Unlike Tesla, which assembles premium EVs priced at more than 200,000 yuan (US$29,094), BYD’s battery-powered cars target middle-class customers in China with prices between 100,000 and 200,000 yuan. The Chinese carmaker is now selling its cars in multiple overseas markets, including Norway, Singapore, Brazil and India.
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