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Higher quality trumps higher prices at Canton Fair

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Bathroom fittings firm Yekalon Industry has transformed itself from a low-cost producer into a vertically integrated supplier of products and services. Photo: Denise Tsang

Nikola Cubrilo settles for a higher price for a set of bathroom water hoses at the Canton Fair in Guangzhou, satisfied with the marked improvement in the product he used to source in the past few years.

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Touching the shiny stainless steel water hose on the display wall, the importer from Serbia is impressed with the improved finishing materials and feels that a 3-5 per cent increase in prices is “acceptable”.

Cubrilo was among nearly a dozen buyers the South China Morning Post talked to at the opening of the 115th China Import and Export Fair on Tuesday. It will run until May 5 in three phases.

The Canton Fair is the mainland’s largest trade show, held every spring and autumn for the past 57 years. Last year’s spring fair attracted about 202,000 buyers and generated US$35.5 billion (HK$219 billion) in transactions.

The hard bargaining over prices seen at the previous Canton Fair was less evident this year, in view of the higher-quality products and a wider range of new models, according to some buyers.

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“Products are of better quality, but of course they are more expensive,” said New Zealand-based importer, Tim Peters, who was looking for gardening and building materials.

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