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Chelsea Yang

Chinese confectionery giant Amos Food is seeking a listing in Hong Kong, as the firm looks to capitalise on the viral popularity of its sweets brands by ramping up investment in its overseas operations.
Shenzhen-based Amos – known for its Peelerz peelable gummies and TastySounds music lollipops – has seen its sales soar over the past few years, especially in North America, where its sweets have become a sensation on the TikTok short video platform.
The firm’s listing application, submitted to the Hong Kong stock exchange in April, remains under regulatory review, with the company yet to publish a post-hearing information pack or receive approval to launch the offering.
“It is the latest case in which Hong Kong plays a key fundraising role in Chinese firms’ going-global drive,” said Ivy Chu Dang, an assistant professor of marketing at the University of Hong Kong Business School.
“Hong Kong’s international capital market can help Amos reach a broader pool of global investors, particularly those familiar with cross-border consumer businesses and overseas growth strategies,” she added.
“A successful listing could strengthen the company’s financing capacity and corporate-governance transparency, supporting its expansion in markets such as the United States while improving its distribution network and brand building.”
Amos posted revenue of 2.78 billion yuan (US$410 million) in 2025, up 77 per cent from a year earlier, according to its listing application. Net profit more than tripled to 600 million yuan, from 198 million yuan in 2024 and 137 million yuan in 2023.
More than 77 per cent of the company’s revenue came from overseas markets last year, as Amos expanded its sales network to more than 80 countries and regions. The company was China’s largest confectionery maker by global retail sales value over the period.
North America was its largest market in 2025, generating 52.7 per cent of total revenue. Amos said it had established strategic relationships with major global retailers including Walmart, Costco, Sam’s Club, Target and 7-Eleven, covering product development, distribution and end sales.
A new Chinese brand should not only be liked by Chinese consumers, but should also become a Chinese brand loved around the world
Ma Enduo, Amos Food
Amos has yet to confirm its fundraising target for its Hong Kong listing. JPMorgan, Bank of America Securities and China Merchants Securities International are serving as joint sponsors and overall coordinators.
The company plans to use the proceeds to expand manufacturing capacity in China and overseas, deepen its distribution and marketing presence in North America and Europe, invest in research and product development, upgrade its digital systems and pursue potential acquisitions.
Beyond selling its own brands, Amos operates an original design manufacturer business, developing and producing third-party branded confectionery for retailers and consumer companies. The model provides Amos with market feedback that it can use to track consumer preferences and refine its own products.
Amos’ third-party branded products generated 614 million yuan of revenue in 2025, accounting for 22.1 per cent of total sales, down from 37.2 per cent in 2023, as Amos’s own brands became a larger contributor.
The company’s founder, Ma Enduo, has said his ambition is not merely to manufacture products for overseas brands, but to build a Chinese confectionery name recognised by consumers worldwide.
“A new Chinese brand should not only be liked by Chinese consumers, but should also become a Chinese brand loved around the world,” he told the Cheung Kong Graduate School of Business, adding that Amos’ mission was to become “the world’s messenger of sweetness”.
To diversify its production base, Amos is building its first overseas factory in Vietnam. The plant is designed to have an annual capacity of 13,300 tonnes and is expected to begin operations in late 2026. Amos said the project would support its “China plus one” manufacturing strategy and strengthen the resilience of its global supply chain.


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The confectionery firm’s Peelerz gummies have become a viral sensation on TikTok. Now, it aims to raise funds to expand its overseas presence


The confectionery firm’s Peelerz gummies have become a viral sensation on TikTok. Now, it aims to raise funds to expand its overseas presence.


Amos Food plans Hong Kong listing to expand global sweets empire

.css-1c6uqr6{color:inherit;font-weight:inherit;font-size:inherit;font-family:inherit;line-height:inherit;overflow-wrap:break-word;}The confectionery firm’s Peelerz gummies have become a viral sensation on TikTok. Now, it aims to raise funds to expand its overseas presence

The confectionery firm’s Peelerz gummies have become a viral sensation on TikTok. Now, it aims to raise funds to expand its overseas presence