‘Door to Europe’: Monaco targets Greater Bay Area’s wealthy as it pitches low taxes to attract family offices, investments
- Frederic Genta, a high-ranking official from the principality, holds a flurry of meetings with government officials and investors in Macau and Hong Kong
- Genta hopes to attract some family offices to set up a second base in the European microstate
![Luxury cars are parked outside the Casino de Monte-Carlo in Monaco. The principality is courting investment from Asia’s wealthy. Photo: Bloomberg](https://cdn.i-scmp.com/sites/default/files/styles/1020x680/public/d8/images/canvas/2024/04/18/f3ca348c-417c-4fe7-8cbb-52a1cdcd1d59_07408a86.jpg?itok=y4KZsWcm&v=1713413326)
With the Mediterranean country approaching 30 years of diplomatic relations with China in 2025, it is pitching itself to Hong Kong and Macau, including making a push for family offices, offering greater networking opportunities for investors, and exploring cultural exchanges, said Frederic Genta, Monaco’s secretary for attractiveness, development and digital transformation.
“We hope we can be a small door to Europe for the Greater Bay Area,” said Genta, a former Google executive, who is now charged with making Monaco more appealing to prospective investors and residents.
Genta and Monaco’s ambassador to China, Marie-Pascale Boisson, arrived in Macau on Tuesday for a two-day visit to meet senior Macanese government officials and investors.
![Frederic Genta, Monaco’s secretary for attractiveness, development and digital transformation, at the Raffles Galaxy Macau. Photo: Galaxy Entertainment Group Frederic Genta, Monaco’s secretary for attractiveness, development and digital transformation, at the Raffles Galaxy Macau. Photo: Galaxy Entertainment Group](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=1024,format=auto/sites/default/files/d8/images/canvas/2024/04/18/94d373e5-f419-4a6c-bdf7-b989d9e84c79_2e6714ea.jpg)
Genta followed it up with a visit to Hong Kong on Thursday for another round of meetings with family offices and prospective investors.
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