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Chinese EV start-up BeyonCa seeks to change the game in the mainland luxury car segment by offering unique healthcare services
- Smart EV start-up BeyonCa expects to challenge the likes of BMW, Mercedes-Benz and Audi in China’s growing luxury car market segment
- The Beijing-based carmaker will sell its cars in the international market after launching the first production vehicles in China
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Daniel Renin Shanghai
Chinese smart electric vehicle (EV) start-up BeyonCa expects to carve its niche in the world’s largest car market by challenging the likes of Bayerische Motoren Werke (BMW), Mercedes-Benz and Audi in the luxury segment, with the goal to release new models that also provide unique healthcare services.
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“We are an alternative to BBA [BMW, Benz and Audi],” BeyonCa founder and chairman Soh Weiming, told the South China Morning Post on Sunday. “We focus on smart premium design and on user services like health.”
The Beijing-based carmaker on Sunday launched its first prototype model, the GT Opus 1. Its artificial intelligence-powered smart cockpit features the world’s first in-cabin, real-time monitoring of non-invasive blood pressure and an online “cloud doctor” service.
BeyonCa, which was founded in 2021 and backed by investors that include French carmaker Renault, is expected to roll out its first mass-produced model in 2024, according to Soh. He said the firm will release three to five new models over the next three to five years.
“My philosophy and understanding has always been this: if you do not go beyond the car in a specific way, it will not be a complete story,” he said. “[Our] electric car is not just an electric car.”
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