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Cheryl Arcibal

Hong Kong developers are raising prices of new homes this week following sold-out launches in recent days, further testing the appetite of homebuyers amid geopolitical and interest rate uncertainties.
Henderson Land Development put another 39 units at its Chester project in Hung Hom on sale on Monday, with 25 homes finding buyers, according to agents.
With an average discounted price of HK$22,198 (US$2,831) per square foot, the units were priced 4.57 per cent higher than the 123 units that sold out on the project’s launch day on March 28, which had an average discounted price of HK$21,228 per square foot.
“With demand holding steady, we expect developers to gently push prices upwards in new sales launches, rather than resorting to deep discounts again,” said Derek Chan Hoi-chiu, head of research at Ricacorp Properties. “This is a classic recovery-phase strategy: testing price elasticity without undermining the building momentum.”
The Hong Kong Monetary Authority cautioned borrowers about the uncertain direction of interest rates following the US Federal Reserve’s decision last month to hold its benchmark rate at between 3.5 per cent and 3.75 per cent.
As oil supply has been disrupted by the US-Israel war on Iran, the price of the commodity has skyrocketed, raising fears of a tightening monetary stance in the world’s largest economy.
Hong Kong’s de facto central bank moves in lockstep with the Fed to keep the local currency’s peg to the dollar.
An interest rate increase would lead to weaker transaction volumes and residential prices, according to Chicago-headquartered financial services firm Morningstar.
In February, Hong Kong’s lived-in home prices rose 1.6 per cent, marking the 11th straight month of positive movement for the residential property segment, while the city’s rents scaled another peak, according to the latest official data.
Meanwhile, residential transactions declined by about 5.3 per cent to 6,316 in March from a month earlier, while their month-on-month value decreased by 4.19 per cent to HK$55.18 billion, data from the Land Registry showed.
The Chester is the fifth phase of the Midtown South redevelopment in Hung Hom. The units released on Monday ranged from 265 sq ft to 534 sq ft. With maximum discounts of 10 per cent, their prices ranged from HK$5.89 million to HK$13.24 million.
The Chester has 241 flats with layouts from one to four bedrooms.
Meanwhile, at the La Mirabelle I project in Tseung Kwan O, another 254 units will be made available to buyers on Tuesday.
Priced between HK$5.93 million and HK$8.99 million, including maximum discounts of 15 per cent, the flats in the new batch are priced 1 per cent higher than those in the previous batch a week ago.
The 254 flats released last week sold out within hours.
Jointly developed by Sino Group, Kerry Properties, K. Wah International, China Merchants Land and MTR Corporation, La Mirabelle comprises two phases with a total of 2,550 units in four towers.


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‘This is a classic recovery-phase strategy: testing price elasticity without undermining the building momentum,’ an analyst says


‘This is a classic recovery-phase strategy: testing price elasticity without undermining the building momentum,’ an analyst says.


Hong Kong developers test homebuyers with modest price increases after sell-outs

.css-1c6uqr6{color:inherit;font-weight:inherit;font-size:inherit;font-family:inherit;line-height:inherit;overflow-wrap:break-word;}‘This is a classic recovery-phase strategy: testing price elasticity without undermining the building momentum,’ an analyst says

‘This is a classic recovery-phase strategy: testing price elasticity without undermining the building momentum,’ an analyst says