Chinese EV maker Zeekr accelerates European expansion with Italy launch
The carmaker is pressing ahead despite tariffs on Chinese electric vehicles, betting on demand for high-spec models
Zeekr, the premium electric vehicle (EV) brand owned by Geely Auto, has entered the Italian market, with customer deliveries and retail openings set to follow in spring.
The move is part of its broader European expansion, following the launch of sales in Germany in December last year.
In partnership with local distributor Jameel Motors Italia, Zeekr began taking orders for its full model range on Thursday, according to a press release.
“Italy is a key market in our European expansion, and the timing for Zeekr’s entry could not be better,” said Lothar Schupet, acting CEO of Zeekr Europe.
“Demand for premium electric vehicles is growing rapidly, supported by continued investment in charging infrastructure. Together, we look forward to introducing Zeekr to Italian customers and contributing to the development of electric mobility in the country.”
Founded in 2021 by Geely, China’s second-largest carmaker, Zeekr began selling and delivering vehicles in Europe in 2023, starting with Sweden and the Netherlands.
The company plans to expand into additional European markets in 2026, including France, Britain and Spain.