PapaHome to open second Hong Kong store as online-to-offline strategy pays off
The 40,000 sq ft furniture and lifestyle store will open at Fashion Walk in Causeway Bay in the second quarter of next year
The outlet in Fashion Walk would be the Hong Kong-based company’s second in the city, after it opened its first bricks-and-mortar shop in Tsim Sha Tsui in February, according to a statement from the joint venture on Friday. Taobao, which does not own a stake in PapaHome, is operated by Alibaba Group Holding, the owner of the South China Morning Post.
“Our average ticket size has tripled since the opening of our physical store,” said Andy Wong, CEO of PapaHome. “We’ve observed people confidently placing consistent six-figure orders through Taobao’s platform after visiting PapaHome, which proves Hong Kong is ready for the next era of e-commerce.”
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Chinese e-commerce giant Taobao opens first physical shop in Hong Kong’s Tsim Sha Tsui
The hybrid model was the cornerstone of the group’s growth strategy, he said.