Supporting role: how InvestHK is driving Hong Kong firms’ global growth
After 25 years promoting the city as an investment destination, InvestHK is now championing Hong Kong companies’ overseas expansion

“We must now help them take the next step in their journey to be successful,” said Alpha Lau Hai-suen, the director general of InvestHK. “Whether they are from China or from Asia or elsewhere, once they open in Hong Kong, we see them as a Hong Kong company, so we will help them.”

This strategic shift responds to evolving challenges. InvestHK was established in 2000 to retain foreign investment amid rising competition. A pivotal moment came in 2001 when China joined the World Trade Organization, prompting many firms to bypass Hong Kong for direct mainland access. But now companies want to expand, taking advantage of Hong Kong’s credibility and regulations.
Evident’s founder Florian Spiegl appreciated InvestHK’s role in bringing the partnership with Zand to fruition. He said this was only possible after InvestHK arranged an informal meeting with Zand’s CEO, Michael Chan, which gave him an opportunity to share his vision. This, in turn, helped speed things up.