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Wing Tai bets on affordable luxury concept in Kwu Tung after Tuen Mun projects prove popular with millennials

  • Wing Tai will expand its affordable luxury concept at its new project in Kwu Tung, New Territories, where it set a land price record
  • The developer plans to build 700 units, mostly two-bedroom flats, targeted at young buyers

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Potential buyers queue up to buy flats at Wing Tai Properties’ OMA by the Sea project in Tuen Mun, in May 2020. Photo: Winson Wong

Wing Tai Properties will expand its affordable luxury concept for millennials at its upcoming project in Kwu Tung, New Territories, where it set a price record in terms of square footage for the land it acquired last month.

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The Hong Kong developer said that the concept leverages its experience of designing luxury developments, opening up a new product line that appeals to a new generation of buyers seeking affordable prices. This has resulted in strong sales at The Carmel, Oma Oma, and Oma by the Sea in Tuen Mun since they were launched in early 2019, the company said.

The company said that their designs match that of upscale luxury projects. Some of the features include a stone spa at The Carmel, a 40-metre long infinity pool at the Oma Oma and a 25-metre hanging garden pool at Oma By the Sea.

“This concept is well received by new families and first-time buyers between the ages of 25 and 35,” said Kenneth Ng Kar-wai, managing director of Wing Tai’s property division, which has developed 7.5 million sq ft of real estate in the city since 1991, including the luxury residential projects La Vetta and Le Cap in Kau To, Sha Tin.

Kenneth Ng Kar-wai, managing director of Wing Tai’s property division. Photo: Jonathan Wong
Kenneth Ng Kar-wai, managing director of Wing Tai’s property division. Photo: Jonathan Wong
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The common characteristic of these three housing projects in Tuen Mun is that they are surrounded by greenery. Nearly 50 per cent of the flats in these projects are two-bedroom units priced between HK$6 million and HK$8 million.

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