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Tencent will soon sell insurance to Hong Kong residents with new online tie-up

Hong Kong’s Insurance Authority blesses joint venture, which is expected to commence operations later this year

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A pedestrian walks near to an Aviva Plc logo on a sign outside the insurance company's headquarters in London, U.K., on Monday, Aug. 1, 2016. Aviva will release their half-year results on Aug 4. Photographer: Jason Alden/Bloomberg

UK insurance giant Aviva and its partners Chinese internet major Tencent Holdings and private equity fund Hillhouse Capital have received regulatory approval to launch a digital insurer, Aviva said on Tuesday.

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Last January, the 322-year-old UK insurer signed an agreement with Tencent and Hillhouse to sell shares in Aviva Life Insurance Company (Aviva Hong Kong) to turn it into a digital insurer. 

Aviva has been operating in the city since February 2002, according to the company.

Tencent will own a 20 per cent stake in the joint venture, while Hillhouse and Aviva will each hold a 40 per cent stake.

“The joint venture has been approved by Hong Kong’s Insurance Authority and is expected to start operating under its new corporate structure during the first half of 2018,” Aviva said.

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The move also marks Tencent’s foray into Hong Kong’s digital insurance market, after it expanded its footprint in mainland China’s insurance market.

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