Memorable moments: established hotel brands provide Asian-style hospitality and offer guests a stay to remember in Singapore
Welcoming visitors and making them feel comfortable is an art form for brands such as Raffles, Banyan Tree, Aman Resorts and Shangri-La Hotels and Resorts
Asian hospitality sets a high standard globally in the luxury hotel sector and some of the top brands have their roots in Singapore – Raffles, Banyan Tree, Aman Resorts and Shangri-La Hotels and Resorts, which opened its first hotel in the Lion City 45 years ago.
“We have a long history in Asia and in many ways have set the benchmark for what luxury represents across the region today,” says Steven Taylor, Shangri-La’s chief marketing officer . “As an owner and operator with ownership in a large majority of our hotels, we have been able to establish a greater level of consistency throughout our properties and across the brand
experience, which has formed the basis for our reputation as a luxury operator.
“Shangri-La has always been renowned as a leader in the luxury industry for its highest service standards. This is due to our unique culture that is steeped in the tradition of Asian hospitality and which inspires us to treat our guests as family.”
Shangri-La Hotels and Resorts operates 98 venues under several brands, namely Shangri-La Hotels and Resorts, Kerry Hotels, Hotel Jen and Traders Hotels, 82 of which are Shangri-La-branded properties. Kerry Hotels will open its first hotel in Hong Kong later this year. “The first Kerry hotel opened in Shanghai in Pudong five years ago and has been an incredible success story,” Taylor says.
“Kerry Hotels is the antidote for boxed in, standardised and expected hotel experiences. Because no one travels to stay just in a hotel, we believe in creating completely open, vibrant destinations that seamlessly bring the community and guests together to enjoy experiences that energise, relax and entertain. Kerry Hotels are destinations for the local community – lifestyle complexes that cater to local residents as well as guests, providing vibrant dining and entertainment experiences and remarkable fitness and wellness complexes such as Kerry Sports.”
[Shangri-La has] a long history in Asia and in many ways have set the benchmark for what luxury represents across the region today
Another luxury brand, where amenities would arguably be a major draw, is Banyan Tree Hotels and Resorts, which has 30 resorts and hotels, 70 spas, 90 retail galleries and three championship golf courses in 28 countries.
