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Samer Elhajjar
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Samer Elhajjar is a senior lecturer at the Department of Marketing, National University of Singapore Business School.
Samer Elhajjar is a senior lecturer at the Department of Marketing, National University of Singapore Business School.
Languages Spoken:
English
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Opinion
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For Chinese consumers, buying local has become a statement of national pride
What defines China is shifting, from what it makes to how it spends, as consumption becomes an emotional and cultural act.
11 May 2025 - 9:30AM
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Opinion
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Chinese brands are impressing the world – but can they inspire it?
While Chinese companies excel in quality, pricing and design, some have yet to embed themselves in the emotional lives of global consumers.
11 Apr 2025 - 4:30PM
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Related Topics
China economy
Electric & new energy vehicles