Advertisement
Samer Elhajjar
+ FOLLOW
Samer Elhajjar is a senior lecturer at the Department of Marketing, National University of Singapore Business School.
Show more
Opinion
|
Chinese brands are impressing the world – but can they inspire it?
While Chinese companies excel in quality, pricing and design, some have yet to embed themselves in the emotional lives of global consumers.
11 Apr 2025 - 4:30PM
videocam
Related Topic
Electric & new energy vehicles