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Priya Raj

Priya Raj

SCMP Contributor
Priya is a UK-based freelance writer and content strategist reporting on fashion and lifestyle.
Priya is a UK-based freelance writer and content strategist reporting on fashion and lifestyle.
Languages Spoken:
English

Jewellery for Gen Z: younger buyers want bold, artistic pieces that tell a story

From Chopard’s dancing diamonds to Van Cleef & Arpels’ musical watches, storytelling jewels paved the way for creations by Feng J and Austy Lee.

Mining caused 10 per cent of the deforestation in the Amazon between 2005 and 2015, and watchmakers, big users of gold and precious stones, are striving to be more sustainable to attract new Gen- Z customers.

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Many haute couture houses – luxury fashion’s pinnacle – source textiles from India, yet their pieces won’t acknowledge the fact. Some Indian designers are taking to Paris runways themselves.

Related Topics
High JewellerySustainabilityFashionJewellery