Jacob Cooke is the co-founder and CEO of WPIC Marketing + Technologies, an e-commerce and technology consultancy that drives growth for global brands in China, Japan, and Southeast Asia. From Vancouver, Jacob has lived in Beijing since 2003.
The downfall of the country’s most renowned live-streaming stars has raised questions about the future of the popular sales and marketing format. However, even before the crackdown, companies had begun moving towards creating their own content or tying up with niche live-streamers.
Despite tireless efforts to free two Canadians in Chinese custody, Canada’s former ambassador to China Dominic Barton has been labelled a failure at home. Unfounded attacks will only make replacing him more difficult at a time when China-Canada ties remain fragile.