David Ketchum is CEO of digital marketing firm Current Asia and an adjunct faculty member at the Hong Kong University of Science and Technology Business School teaching in the MSc marketing programme.
With venture capital and IPO growth weak globally, start-ups should aggressively seek international commercialisation, leverage marketing strategies and connect with power players overseas.
The different political, legal and economic systems of the cities comprising the Greater Bay Area makes the scheme distinct from comparable megacities in San Francisco, Tokyo and New York. The ancient Greek city states, however, might provide inspiration.