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Cindy Sui

SCMP Contributor

2026 Operation Santa Claus applicants seek long-term change, not ‘quick fixes’

Leader of annual fundraising drive notes shift towards far more sophisticated projects this year.

Deacons law firm, a major supporter of Operation Santa Claus, lends a hand to Farm the City, a charity promoting urban farming and food security for the elderly.

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Love 21 Foundation, among 13 NGOs selected for Operation Santa Claus funding, offers nutrition and fitness training for those with Down’s syndrome, autism or other conditions.

Splash began by teaching domestic helpers, and later expanded to include children with physical or mental disabilities, low-income families and ethnic minorities.

Farm the City is charity founded in 2018 by three farming enthusiasts to share benefits of connecting with nature with city dwellers, especially elderly residents.

‘It’s great … the company has given us such a good platform to play ball and at the same time help disadvantaged groups. It’s a very meaningful activity,’ employee says.

‘We don’t see this as an ability issue but more of an opportunity issue,’ says head of Love 21 Foundation, selected for annual fundraising drive Operation Santa Claus.

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Hong Kong society