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Annika Park

Annika Park

SCMP Contributor
Annika Park is a freelance strategist specialising in regional brand strategy, cultural research and innovation consulting for some of the biggest private- and public-sector brands in the region. Born in Korea but raised in Singapore, she graduated from Dartmouth College with a BA in government and education policy. A third culture kid turned third culture adult, she currently resides in Hong Kong.
Annika Park is a freelance strategist specialising in regional brand strategy, cultural research and innovation consulting for some of the biggest private- and public-sector brands in the region. Born in Korea but raised in Singapore, she graduated from Dartmouth College with a BA in government and education policy. A third culture kid turned third culture adult, she currently resides in Hong Kong.
Languages Spoken:
English

Another ad campaign with celebrities heaping expectations on poorly paid service workers will do little to fix what ails Hong Kong tourism. Perhaps a campaign could highlight the high-stress reality of frontline workers and help create a culture of mutual respect.

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