Fitness shapes up to add new trainers for expansion

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The fitness industry in Hong Kong is still far from being saturated, even though the total no of fitness club has already reached from a single to three digits over the last decade. 

California Fitness is the 1st fitness chain in Asia revolutionising the regional fitness scene with over 19 years of business history.  It started with its first club in Central in 1996 and has currently 8 locations in Hong Kong, 4 in Singapore and 3 in China.  Under the corporate umbrella of California Fitness, the company has also two premium sub-brands named mYoga and LEAP, targeting at specific high-end customers and offering designed fitness programmes for the discerning members. “Our plan is to grow in Asia, extending from the existing markets across the region to strengthen the ideal fitness experience for urbanites.  We believe that there are still lots of room for growth and development in Hong Kong and throughout Asia. ” says Rocky Chow, Chief Operating Officer of California Fitness.

California Fitness has always aimed to provide a diversified variety of services and fitness programmes for its members. “Hong Kong is a city with lots of energy where people are constantly on the move. Therefore, it is important for service providers to understand the needs of their clients. Our in-house fitness experts thoroughly understand our members’ needs, in which they  design pointed fitness programmes to help members achieve their fitness goals and be rejuvenated to take on their daily challenges, while living their modern lives to the fullest,” says Chow.