The region's busiest and most influential buyers have the debut of the Origin Africa pavilion to look forward to at Interstoff Asia Essential's spring fair.
Interstoff Asia Essential 2012 is Africa's first venture into Asia's prime sourcing destination for niche apparel fabrics and accessories.
Finn Holm-Olsen, director, East and Central Africa Trade Hub, says Interstoff Asia is the group's first textiles and apparel trade show outside the United States.
'We view Interstoff Asia 2012 as an important step in our strategy to make African sourcing opportunities known to a wider range of buyers,' Holm-Olsen says.
Ornella Bignami, creative director for Elementi Moda from Milan, Italy presents the Spring/Summer 2013 trends in textile colours, textures, and moods at Interstoff Asia from Wednesday to Friday.
Incorporating exhibitor's fashion, functional and eco-textiles, Bignami will present the Interstoff Directions Trends as a guide for buyers with 'From Fashion to Eco' and 'From Function to Fashion' displays.
In addition to Bignami, the Interstoff Directions Trend Committee comprises trend forecasting agencies from cities considered capitals of the major export markets: NellyRodi Agency, Paris; IS Planning, Tokyo; and Doneger Creative Services from New York, which interpreted the coming season's fashion point of view through a series of seamlessly connected themes.