Now in its ninth year, the Business of Design Week (BODW) promises to be especially exciting and vibrant this time around with design powerhouse Germany stepping up to partner the event.
Top designers, businesses and industry leaders worldwide will converge at the Hong Kong Convention and Exhibition Centre from November 28 to December 3 to share their expertise.
'This is the must-attend platform in Asia that allows the exchange of ideas for the world's most innovative thinkers and business leaders,' says William To, project director of event organiser Hong Kong Design Centre. 'BODW is the place to network and learn and to celebrate those who have demonstrated outstanding work. And as a leader in automotive, product and architectural design, Germany is a great fit for BODW to nurture a creative and strong brand management culture.'
The event consists of forums, seminars, exhibitions and outreach programmes to target design professionals, educators and students, and raises Hong Kong's profile as a design hub.
'Some of the major problems that most local designers face are how the public views the value of design,' To says. 'We want to raise the importance and value of design so that it can generate respect and appreciation. We also want to remind businesses that design is a very powerful business tool.'
Germany will take a leading role as a nation of avant-garde design and attractive brands, together with the who's who in design innovation industries, to create a powerful impression on the Asian scene. The event is set to bring an exchange of ideas on the latest multimedia, social media, technology and innovation in automotive design.