From footwear and food and beverage items, to online children's products and environmental consultancy services, Australian companies have promoted their products and built their brands in Hong Kong and the mainland.
Take Hocusadabra, an online collection of creatively and consciously curated products that care for, entertain, and educate children, which was a finalist for this year's Austrade Business Promotion Award.
'We source independent, sustainable, organic and healthy products,' Hocusadabra director Tarlan Amigh says. 'We like to call ourselves a global bazaar and more than just another e-shop.
'We are passionate about connecting voices echoing the same spirit. Our hope is to speak to parents about what they are buying for children and, most importantly, how they are educating children through their choices.'
Hocusadabra started developing its website and e-commerce platform and sourcing distributors in 2009. It then launched its website and started offering products, many sourced from Australia, to retail and wholesale customers in June this year. It is based in Hong Kong and ships to customers all over the world.
Amigh says the belief that being Australian is about giving everyone a fair go underlies the company's dealings with customers, suppliers and third-party service providers. 'We also believe very strongly about helping the underdog. Hocusadabra is an underdog in a market dominated by large global corporations. We work with independent SMEs [small and medium-sized enterprises] that firmly believe they can offer something more personal and help children look beyond the conventional toys offered by large global corporations to hopefully provide them with greater diversity of experience as they grow up. We celebrate the underdog and love to see them succeed.'