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Emerging designers on show in London

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Opening in London tomorrow as part of the wider London Design Week, 100% Design is one of the most important dates in the city's contemporary-design calendar.

More than 400 exhibitors are taking part in this year's show at Earl's Court. It will explore different elements of design, with exhibitions on interiors, innovative surfaces and cutting-edge new talent.

'100% Design isn't just another trade show,' says award-winning architect and interior designer Julieann Humphreys, who is curator of this year's Director's Cut. 'It's an opportunity to uncover emerging talent ... and to introduce new brands to an ever-changing design world.'

Headlining top designers such as Kenneth Grange, Nigel Coates, Marc Krusin and David Chipperfield, Designer's Cut also showcases work by Hong Kong-based designer Michael Young (www.michael-young.com) and specifically his recent collaboration with Trussardi in his East Meets West furniture collection.

The British designer, who set up a studio in Sheung Wan five years ago, has been credited with strengthening links between contemporary design and the technical skills of Chinese industry.

Also taking part in the four- day exhibition is Channels (www.channelsdesign.com), the furniture company founded by Hong Kong-born Samuel Chan that has been the recipient of an unprecedented six Design Guild Marks, awarded by Britain's Worshipful Company of Furniture Makers to reward excellence in the design of furniture.
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