Opening in London tomorrow as part of the wider London Design Week, 100% Design is one of the most important dates in the city's contemporary-design calendar.
More than 400 exhibitors are taking part in this year's show at Earl's Court. It will explore different elements of design, with exhibitions on interiors, innovative surfaces and cutting-edge new talent.
'100% Design isn't just another trade show,' says award-winning architect and interior designer Julieann Humphreys, who is curator of this year's Director's Cut. 'It's an opportunity to uncover emerging talent ... and to introduce new brands to an ever-changing design world.'
The British designer, who set up a studio in Sheung Wan five years ago, has been credited with strengthening links between contemporary design and the technical skills of Chinese industry.