bodyType

customContents

entityId

entityUuid

articlePageQuery

filter

article

articleBaseAdvertisingInfoArticle

articleListArticle

articleSeoArticle

hooksArticleAcknowledgementGateOverlayArticle

hooksTrackPageViewArticle

hooksContentInterestArticle

articleLinkingDataContent

hooksAmpRedirectArticle

articleSchemaContent

liveArticle

advertZone

sentiment

contentLock

topics

types

sections

paywallTypes

createdDate

publishedDate

urlAlias

moreOnThisArticles

sponsorType

commentCount

authorLocations

authors

corrections

displaySlideShow

multimediaEmbed

printHeadline

seriesContainer

articleSpeeches

socialHeadline

headline

images

flag

firstTopic

glossary

flattenTypeIds

image

relatedLinks

relatedNewsletters

__typename

sponsor

pdfFiles

seriesReverseOrder

series

disableOffPlatformContent

published

updatedDate

summary

subHeadline

body

keywords

readingTime

customTimezone

liveContents

What timepieces did you launch  to celebrate your 150th anniversary?
To celebrate the 150th anniversary, Chopard has developed four new movements: The L.U.C 4TQE,  the L.U.C 1TRM,  the L.U.C EHG  and the L.U.C 1.010.  These four calibres, which respectively equip the L.U.C 150 'All-in-One',  the L.U.C Engine one Tourbillon,  the L.U.C Louis-Ulysse - The Tribute,  and the L.U.C 1937,  further consolidate Chopard manufacturer's status as one of the leading manufacturers of high-end  watch movements.
For ladies, we have launched the Happy Sport '150th anniversary edition',  as well as the new Imperiale Collection.  
After 150 years, what does  the brand stand for?
A passion for excellence.
Has anything changed over the years?
From the founding family to that of Karl Scheufele,  who took it over in 1963, Chopard continues to be governed by its enduring principles, including a taste for excellence, the pursuit of quality, creativity and innovation, independence and fundamental human respect. 
Over the past few decades, Chopard has explored global horizons while remaining true to its two core fields of competence: watchmaking and jewellery. 
For watchmaking, the company returns to its roots and founded a watch-manufacturing company in Fleurier,  in the Swiss Jura, in 1996, dedicated to the production of mechanical L.U.C movements. In 2008, the creation of the Fleurier Ebauches SA company  was established.
What more does the brand  hope to achieve?
Being a true watch and jewellery maker, Chopard will continue to maintain its exclusive and qualitative approach to  the market. 
We will also continue the research and development of the watch factory and expand the production capacity to meet the high demand in the market. 



Taste for excellence