Like people, companies need to have a unique character to help separate them from the pack. This is crucial in shaping the way a company operates. Fuji Xerox (HK), which develops, produces and sells xerographic and document-related products and services, has based its corporate culture on a business and people-driven philosophy known as the 'Good Company Concept', which is a three-pronged approach to being strong, kind and interesting.
'The Good Company Concept is the pivot around which our corporate culture revolves. Simply put, it means we need to be financially strong to our stakeholders, be kind and responsible to our next generation and society, as well as to create an interesting work environment for our staff to develop professionally,' says Jasmine Tang Yau-sheung, director of human resources at Fuji Xerox (HK).
'We recognise the importance of cultivating a corporate culture. In the business world, it is rather easy for our competitors to copy our technology or follow our work practices and processes, but it is the heritage of our company that gives us the edge and helps to maintain our status as a market leader.'
Fuji Xerox, which employs 800 staff in Hong Kong and 1,000 on the mainland, instils its corporate culture through various programmes. It also organises communication meetings twice a year for its support and back-office staff.
To make work interesting, the company has a staff club tasked with organising activities and company-wide programmes. For example, the Hong Kong office implements a programme called 'SMILE' to align with its caring culture.
'We aim to create a happy work environment and encourage staff to smile more at work. The letter S stands for simple work procedure, M for market-connected, I for innovative, L for learning and E for empowerment.