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Lai See

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Why you can trust SCMP

Asia Orient keeps low profile despite handsome profit

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Unlike the usual corporate practice of hiding bad news, Asia Orient Holdings chief executive Richard Poon Jing seems to be trying to keep some good news under wraps.

Yesterday, his flagship company, through which he controls property firm Asia Standard and Asia Standard Hotel Group, shot up 38 per cent to HK$1.49 after announcing a 24-fold surge in first-half profit.

Despite the financial crisis, the firm reported a HK$1 billion profit thanks to smart but undisclosed financial investments in Europe made through its subsidiaries.

To put it into perspective, Asia Orient's market capitalisation stood at HK$964 million as of yesterday.

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We doubt if anyone other than the group's management know what the financial assets are. We tried to reach Asia Orient management but they did not return our calls.

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