Ask Esther Ma what she understands by the word 'entrepreneur' and she comes back with a typically enterprising answer.
'Winning is about sharing, too, and if this award brings me more public attention, then it can be a catalyst to sharing my experiences and insights with others,' said the founder and chief executive of the Prestique marketing and management consulting agency.
She goes on to define entrepreneurship with what she calls 'the credo of the five Es'.
To qualify as an entrepreneur under Ma's criteria, any aspiring captain of industry must do rather more than set up a thriving, profitable company. That, she implies, is only the beginning - and she should know. With Prestique, in business since 1995 and thriving, she has certainly achieved that.
Her five Es of entrepreneurship are as much about core moral values as creating a successful and dynamic organisation, which may have a lot to do with why her business prospers and her staff remain enviably loyal. To succeed, she believes, you must:
Empower the people you work with
