The ultimate controller of embattled Asia Television is becoming clear after Taiwanese snack-food tycoon Tsai Eng-meng had the Hot Kid trademark of his Want Want Group printed on the name cards of senior staff at the station.
The cards are in circulation as the broadcaster prepares to celebrate its 52nd anniversary on Friday.
Media Eye previously reported that the ATV management was considering putting one of Mr Tsai's company logos on the cards to show the new shareholder's influence at the broadcaster. At the time, a spokesman said such a move was sensitive, as it could be linked to control of the broadcaster.
Now it appears that ATV is being treated like a member of Mr Tsai's Want Want Group of companies, even if he holds only a 30 per cent stake in the broadcaster.
The new name card has the Hot Kid logo down the left-hand side, the ATV logo in the middle and the Chinese word for 'Want' in the bottom right-hand corner.
The design is similar to the one used by Mr Tsai's China Times Group in Taiwan, which changed its name card earlier this year to reflect Want Want's control.