Hongkongers eager to get into the Games spirit snapped up 15,000 free, red Olympic relay T-shirts within a few hours of them arriving in Giordano stores.
Hundreds of people started queuing outside a Giordano shop in Causeway Bay, one of 12 stores stocking the T-shirts, before it opened at 10am to present their coupons and claim their T-shirts.
The coupons had been published in the Chinese-language newspaper Headline Daily.
Earlier this week, Hongkongers were urged to dress in red to show their support for the Games when the torch returned to Chinese soil after its relay overseas.
The Committee for Welcoming the Torch, which made the call, also appealed to schools and employers to allow students and workers to dress in red.
Shopper Cheung Suk-yee was quick to claim three T-shirts yesterday afternoon, shortly before stocks ran out.