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Christopher Dobson

If the demand for premium living is a key indicator of the state of the economy then Hong Kong is booming.
And as the stock market surges to heights only matched by new super high-rise towers piercing the skyline, more executives want to live in luxury serviced apartments.
Swire Properties' redesigned five-star Pacific Place Apartments complex is a prime example of a top-end residential location attracting unrivalled interest.
Jeremy Lamburn, leasing manager, Pacific Place Apartments,  said the facility, strategically located close to upmarket hotels, the Central business hub and transport interchanges, had seen demand grow over the past 12 months.
'It has substantially increased in comparison to the summer of 2006,' Mr Lamburn said. 'Occupancy levels at Pacific Place Apartments are hovering around 100 per cent and there is a waiting list for vacancies in most apartment types.'
While the popularity of the apartments has reached new levels, this is considered not merely a flash in the pan, but due to high standards and an increasing demand for premium living by executives and their families.
'Ninety per cent of our residents originate from our long-standing corporate clients and the majority are business professionals from all over the world,' Mr Lamburn said.
'We have witnessed a gradual increase of families  in Pacific Place Apartments since the launch of the three-bedroom suites, and a steady demand from local Hong Kong residents.'
While a high number of residents from US and Europe choose the apartments  as they are convenient for Central and their offices, another reason  is down to what Mr Lamburn calls the 'escape option' for local residents.
'With our minimum lease period being just one month, Pacific Place Apartments are convenient escape options,' he said, 'say for when one's permanent apartment is undergoing renovations.'
To enhance this feeling of a safe haven and to fulfil today's market needs and customers' preferences, Swire Properties redesigned Pacific Place Apartments in 2005 to offer a 'cosy ambience partnered with a holistic Zen design to soothe the soul and senses'.
This sets the suites apart from others by offering exuberant design - often in place of a generous apartment size. 'Today's clients particularly appreciate the flexibility built into our apartments to seamlessly merge personal decorative items with the ambience of the apartments,' Mr Lamburn said.
'This allows residents to incorporate their personal taste into their environment as every true home should.'
There are a total of 270 one-, two- and three-bedroom suites over 27 floors of Pacific Place with views of the city, Victoria Harbour, Hong Kong Park and Victoria Peak. They come in contemporary dark and light and Oriental dark and light designs.
For those using Pacific Place Apartments as an escape option, whether it be from office work or building work, they can rely on the fact that they are within walking distance of a host of activities, shops and F&B outlets.
Located next to Hong Kong Park, it is linked to Pacific Place, the four-level, 710,000 sqft shopping centre with premium shops, boutiques, retail stores and a six-screen cinema. There are also 30 restaurants in the vicinity featuring a range of cuisines covering Chinese styles,  French, Italian, American and Thai.
'Residents enjoy a serene environment while at the same time having great mobility, given the location is a main transportation hub next to some 140 retail outlets at Pacific Place,' Mr Lamburn said.



Executives flock to five-star apartments