11-year-old frequent traveller gives BA a piece of advice
Perhaps big companies can learn from small kids.
Last week we had a nine-year old girl writing to Standard Chartered Bank, which prompted local chief Peter Sullivan to give her a one-hour tour. Yesterday, we learn that British Airways invited an 11-year-old Hong Kong boy to join its first-ever Kids' Council.
Jonathan Liu will today join a group of 13 children aged eight to 14 who won a competition to join a new international advisory board. The aim is for the kids, from Greece, Romania, South Africa, Mexico and Britain, to provide fresh insight into the airlines' brand and improve its service.
In his submission to join the board, Jonathan said he had loved British Airways since the age of three, when he flew for the first time. He is a frequent traveller, using British Airways four times in the past 18 months, and is convinced that airlines of oneworld alliance cater better to children than other carriers.
Here is his winning suggestion: 'I have some ideas on what a comfortable flying experience for kids should be. They should have adequate entertainment with savoury meals and not to be less pampered by the cabin crew as compared to adults in the same cabin.'