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Deft hand from a card king

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Why you can trust SCMP
Anthony Lawrance

In the fuss surrounding the Grand Lisboa casino's first-phase opening at the weekend in Macau, observers have largely overlooked the extraordinary example that Stanley Ho Hung-sun is setting for his peers in Hong Kong.

The story so far seems pretty straightforward. Mr Ho's Sociedade de Turismo e Diversoes de Macau SA (STDM) ran an immensely profitable gaming monopoly in Macau for 40 years. The special administrative region's first chief executive, Edmund Ho Hau-wah, opened the market in 2002, and so Mr Ho formed Sociedade de Jogos de Macau as a subsidiary of STDM to bid for a gaming licence.

Since then, SJM and STDM have had to adjust to the reality of competition, as the newcomers, Wynn Resorts and Las Vegas Sands, opened their own casinos and split their licences with Melco-PBL and Galaxy Entertainment, respectively (SJM split its licence with MGM Mirage). Casinos under the control of SJM still have more than half of the gaming market, but their position has eroded rapidly.

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The foremost beneficiaries of this change have been the people of Macau. Since 2002, visitor arrivals have doubled, to 21.9 million last year. Gaming revenues, and therefore taxes paid, have risen by more than half since the first of the new casinos opened - the Sands in 2004 - beating all expectations last year at US$6.9 billion. Employment is full, and wages are soaring.

You could say that little of this is directly thanks to Mr Ho, as he was forced to give up his monopoly, and market forces are taking care of the rest. But that would overlook the genius of how he has played the cards dealt to him over the past four years.

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He has paired his children off with international groups - daughter Pansy Ho Chiu-king is in a joint venture with MGM Mirage, and son Lawrence Ho Yau-lung is in a joint venture with PBL of Australia. Further, Mr Ho convinced his own shareholders of the need to revamp their operations to prepare for a public listing, and launched a strategy to re-engineer a monopoly into a powerful competitive force.

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