MENTION TRAFFIC management and most of us visualise cars, buses and snarl-ups at the Cross-Harbour Tunnel.
However, the advent of the internet and the growth of the information technology industry have given a new meaning to the term.
Information sent via the internet involves computing processes, and much depends on their speed and efficiency. This calls for traffic management.
Inefficiencies or glitches on the network can cost the big companies millions of dollars in system downtime, lost opportunities and even reputation.
'You need a device in front of the server to make sure that all traffic is fast, secure and continually available,' said F5 Networks Hong Kong managing director Linda Hui.
'We produce the only device that sees all incoming and outgoing traffic from server to user. And we expect increased demand.'