The European electronics giant has teamed up with Williams F1 racing team to promote its advances in innovation, design and technology
Formula One is arguably the most intense, hi-tech motorsport there is. Every corner, straight and pit stop brings thrills and excitement for the estimated 162 million people watching each race. Adrenaline is the word of choice for most fans.
Australian and German teammates Mark Webber and Nico Rosberg have already had their fair share of close shaves during this season's Grands Prix. And the Williams' first string will go all out to secure a podium finish at Silverstone on Sunday.
A slightly safer distance away from the circuit, Williams teamed up with Philips Shavers this year. In its first two months the agreement has already gotten off to a flying start and has brought together the largest European electronics company with the British constructor which, for 35 years, has been at the cutting edge of automotive design.
Team owner Frank Williams co-founded the company in 1977 and has since secured 16 world championship titles. The Williams F1 Team is one of the most successful Formula One teams in the history of the sport. With a proven pedigree, those world championship titles were attained in just 28 seasons and include nine constructors' championships, seven drivers' championships and 113 victories.
With almost three decades of experience in the industry, Mr Williams certainly knows a good deal when he sees one.
