'Live Abroad in India' screams a full-page advert in a national newspaper, promising the country's up-and-comers the opportunity to live in plush housing developments.
Sridharan Ramakrishnan is one of millions of Indian professionals to have turned their backs on the congested, polluted lifestyles the country's cities now offer. The 34-year-old magazine editor moved from New Delhi to an affordable luxury three-bedroom flat in the satellite town of Gurgaon, 25km southwest of the capital, in July 2003 as the country teetered on the cusp of a growing housing revolution.
His new home, which he shares with his wife Bala, 29, and son Atreya, three, is in DLF City.
The 1,215-hectare development is the largest private township in Asia, a purpose-built oasis which provides around 50,000 people with an 18-hole golf course, swimming pool as well as a library, restaurant and bar facilities.
He says: 'There's no doubt about it, I am happier here [than in Delhi]. It's a nightmare for people living in Delhi, no water, power shortages. I have full power back-up in Gurgaon, security 24 hours a day and water, organised parking, parks for my children to play in.' The flat, which he bought for 1.6 million rupees ($284,000), is now worth more than 4 million rupees, he adds.
The growth in middle-class spending power, increasing numbers of mortgages given by banks and a 20 million shortfall in homes on the subcontinent has fuelled an upward spiral of property prices and with it a rise in the number of real estate developers diversifying into the residential market.