Geely eyes 35pc turnover rise and Dongfeng 15pc, while Brilliance expects profit margin erosion to slow
Three Hong Kong-listed mainland carmakers have unveiled optimistic sales growth targets for this year, which, if achieved, could help offset the impact of price cuts and protect profit margins.
Speaking to reporters after posting a 38.4 per cent decline in net profit to 1.6 billion yuan for last year on Wednesday, Dongfeng Motor Group chairman Xu Ping said the firm's sales volume growth this year should exceed the industry estimate of 10 per cent to 15 per cent.
Adjusting for financial restructuring to prepare for the company's listing in December and factoring in other figures to make year-on-year comparison meaningful, net profit would have risen 21.3 per cent last year, said Dongfeng, which has joint ventures with Japan's Nissan and Honda, as well as France's Peugeot Citroen.
Mr Xu said the higher volume should be able to offset a 5 per cent to 8 per cent price cut. Dongfeng, China's third largest carmaker, has an 8.5 per cent market share.
'We don't cut prices easily, we have an overall plan for it,' he said. 'We'll use sales volume to balance price cuts.'