beauty products/cosmetics; Frontline staff at The Body Shop seek to understand their customers as well as they know the benefits of the beauty products on their shelves
TWO YOUNG RETAIL executives working for The Body Shop won HKRMA awards in the beauty products/cosmetics category.
Zelda Chan Ka-ying, winner of a junior frontline level award, works in the chain's Sheung Shui outlet.
'We just tried our best,' she said. 'We relaxed, tried not to be nervous and tried to forget about the competition.'
Her managerial colleague Conny Man Ka-yee, who works at the IFC branch and won a supervisory level award, looked at the pragmatics behind the victory.
'To provide the best service, you must have lots of training. That includes product knowledge and understanding what good service means.'
All Body Shop staff on the shop floor are given detailed briefings before a product arrives on the shelf. By the end of the briefing, they are able to tell a customer about the benefits of a cream, soap or lotion. Ms Man and Ms Chan have been with the company for two years, and are grateful to The Body Shop for its training and support.
