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Training builds frontline friendliness

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THERE ARE MANY challenges faced by companies in areas of teaching customer service to employees, according to Oliver's Super Sandwiches senior general manager Rosa Lau.

'With the high supply of jobs in the retail industry at the moment, even a minor salary increase can lead to staff turnover. Besides job satisfaction, staff participation, benefits and training, company policy and praise and care for staff are also important,' Ms Lau said.

For this reason Oliver's places extra emphasis on staff training, development and retention.

A typical example of this attempt to reinforce service attitudes, knowledge, skills and the importance of excellent service, is the company's participation in the award programme.

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Natalie Tsang Ling-sze, service assistant at Oliver's Quarry Bay outlet, won the HKRMA Junior Frontline Award despite having worked there for only eight months.

The reason for this was her enthusiasm and a brilliant smile.

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