Telltale signs
NONSENSE OR NOT, surely everyone has sneaked a peek at their horoscope at some stage. Not Michael Shermer, editor-in-chief of Sceptic magazine and director of the US Sceptics Society. He not only ignores his daily horoscope, he's made a career out of debunking so-called fortune-telling.
Shermer says the unknown isn't so mysterious, and that astrologists, palm-readers, tarot card-readers and the like are all graduates of the same school of make-believe.
'They employ a cold-reading technique in which they 'read' someone they've never met,' he says. This entails them asking questions, making numerous statements, and seeing what sticks. The one occasional strike is all that's needed to convince the client that it's genuine.
Shermer tested his cold-reading theory for a science television series in 2003, for which he posed as a tarot card-reader, palm-reader, astrologist and medium.