Brilliance counts on exports to Europe to revive car sales
Brilliance China Automotive Holdings has set its sights on the European passenger car market to make up for falling domestic sales.
The company aims to sell 2,000 self-developed Zhonghua brand family cars to Germany this year, said a spokeswoman for Brilliance's car and mini-bus subsidiary Shenyang Jinbei Automotive.
It has appointed logistics services provider Eurogate as its dealer in Europe, which will start with the German market and gradually expand to other countries in the region, he added.
The 2,000 mid-market cars will form a large portion of the 6,500 vehicles the company is targeting to export this year to about 15 countries, mainly in Europe, the Middle East and Africa.
Brilliance's European export plan comes as it posted a 38 per cent fall in Zhonghua car sales year on year in the first five months of the year to about 4,600 cars, according to the spokeswoman.
Minibus sales fell about 15 per cent to 24,200 units, while sales of its mainland-produced BMW cars rose 35 per cent to 5,700 units.
Brilliance management said in April the company aimed to sell 20,000 Zhonghua cars this year, after sales plunged 57.1 per cent to 10,982 last year amid strong competition and a tightening of consumer credit by the government.