With an attractive $998 price tag, the Sony Ericsson J300i mobile phone could be one of the best deals in the GPRS handset market. Available in pink, white and grey, the J300i is designed to serve as a low-cost communications tool, multimedia entertainment player and personal information organiser. The phone has a five-direction joystick and predictive text input, supporting text and multimedia messages. It has 12 megabytes of built-in memory, so a user can download 3-D mobile phone games, ring tones and video and audio clips without a hitch. It also has contacts, calendar and file manager functions. The J300i can be linked with a personal computer using the handset's Universal Serial Bus connection, synchronising the phone with an address book and personal messages.