Flash, the technology behind web graphics and animation, is now being promoted as a solution for companies looking to share information both internally and with customers.
Macromedia, the company behind Flash, is trying to convince corporations to use Flash and its other tools to develop applications for both internal use and for access by customers through their websites.
Les Schmidt, Macromedia's senior vice-president and general manager for cross-product development, said: 'It's all about the experience for the end user. For companies, it's about being able to engage the customer or to drive more sales through the website.'
Earlier this year, Macromedia launched Flex, a system for developers to create interfaces based on Flash that allow access to critical business applications.
Mr Schmidt said using Flex and Flash technology was advantageous as requests for information were responded to faster, and the presentation was better.
He said any application that combined data and design elements would benefit from using Flex, for example, a website that allowed customers to book airline tickets.