The boys from Queer Eye For The Straight Guy would be proud of the man behind Hong Kong's first website devoted to male grooming. Conceived by John Rocha - nephew of the designer of the same name - his? is a veritable Aladdin's cave of useful information and products guaranteed to inspire even the most unkempt man. Designed to take the hassle out of shopping, the bilingual site includes an online store and offers an exclusive range of men's goods costing from $125 to $285. Brands include Appellation Spa, Baxter of California, California North, Maxwell's Apothecary and men-u, with everything from shampoos to body masks on offer. If the site seems a bit daunting, a handy sort function will narrow down your search or a 'shop assistant' will guide you through. Three
payment options are available and with free delivery for purchases of more than $250,
