Citigroup Private Bank, recognised as a leader among its counterparts in Asia, is a name that repeatedly crops up when market share is discussed.
Kaven Leung, regional head for Greater China at Citigroup Private Bank, chooses to focus on an interesting measure of industry leadership: not assets under management but profitability.
'Our profitability has been very strong. We have been able to show double-digit growth every year for the past three to four years,' he says.
One key to this success has been the client-focused approach which has led to remarkable loyalty with some people who have been customers for 40 years, according to Mr Leung.
'Obviously, we have a strong franchise. Clients perceive us as bringing value to the relationship,' he says.
'We serve them, hopefully, across the spectrum of wealth management needs. We are able offer a full service because of our internal resources and our approach. We don't focus on offering a single popular product. We look closely at the client's situation.'
Mr Leung says many private bank clients have become long-term in their approach to the difficult investment climate.