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YesAsia deal adds 8,000 titles online

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Music and entertainment site YesAsia.com has teamed up with Kingstone books, Taiwan's largest bookstore chain, to offer Taiwan-published books on YesAsia's site.

YesAsia caters to an audience of people aged from 18 to 25, most of whom are in North America and ordering films and music through the site.

The Kingstone deal adds a further 8,000 books to the site, which already carries several hundred titles from small Hong Kong publishers.

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It also underscores a departure in strategy for the three-year-old YesAsia, from carrying its own inventory to publishing the catalogues of third-party merchants and shipping after orders.

YesAsia's outlet model, similar to that used by Amazon.com, now accounts for about 10 to 20 per cent of its business.

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But information technology and operations director Albert Wong Ywai Keung expected that figure to grow, especially as YesAsia pursued outlet stores in categories such as cosmetics and gifts.

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