Mobile apps soar in China as games and messages excite investors
Games and messaging growth excite venture capitalists

In 2014, there were 649 million internet users on mainland China, and 557 million of those were mobile users. Mobile app use is also growing extremely quickly across the border. Mobile games and messaging apps are making the biggest noise, with WeChat one of the most popular. Almost all mainland mobile users are using a messaging app. Mobile travel booking apps are the fastest-growing category, with their usage increasing 194.6 per cent.
Due to the strong interest in the start-up and app market on the mainland, increasing numbers of investors are flocking to grab a piece of the market. So, what makes the mainland mobile market so enticing?
Andy Tian is co-founder and CEO of Asia Innovations, maker of PengPeng, one of the fastest-growing mobile social apps in the country. He believes venture capitalists play a big role in the success of the market.